Your Boardwalk Postback

Optimization focuses on engagement by default, unless it is able to find revenue data. That’s
where postbacks come into play.

  1. Once your account is set up, we’ll provide you with the postback details specific, like the postback url and the tracking key:

https://pb.brdwlkmrktng.com/TRACKINGKEY?clickid={sub4}&revenue={payout_amount}

  • The ClickId is typically set to &sub4= but clients have the discretion to change this.
  • Revenue amounts are in tenths of a cent.

$1.53 in payout would be represented as &revenue=1530

$.73 in payout would be represented as &revenue=730

2. The postback will only work with a boardwalk issued clickid. The system automatically generates clickid’s as {{bwClickId}}

  • sub4={{bwClickId}}

Example of your offer url:

https://yoururl.com/?sub1=test&sub2=test&sub3=test&sub4={{bwClickId}}

Then the postback url would look like:

https://pb.brdwlkmrktng.com/TRACKINGKEY?clickid={sub4}&revenue=1530

-> Revenue in this example being $1.53

*Please note, although optional to get started,  postbacks are helpful for revenue optimization.

** The bwClickID is case sensitive